s.t.o.r.y.
“The ability to frame ideas in an attractive way is important… but it’s particularly so in the world of innovation because of the enormous levels of uncertainty involved in creating something new.”
Telling a good innovation story By Julian Birkinshaw McKinsey Quarterly July 2018
“It isn’t so important how you got there, but it is important to show what makes you distinctive… Master reinventors bear in mind that people want to hear about the emergence of the butterfly rather than the demise of the caterpillar.”
Telling a good innovation story By Julian Birkinshaw McKinsey Quarterly July 2018
Not all of them are true.
Make sure yours is.five steps to creating your true story
simple
Keep it simple
trustworthy
Earn trust
open
Be open to suggestion
Responsible
Own what you do
Yes
Stay positive