Experience

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Content Producer / Editor

“We take content to mean information that has been curated into a more or less discrete bundle.”

From: Skip Ad in 5.

by Gordon Torr & Faisal Ahmed

GOVERNMENT EMPLOYEES PENSION FUND [GEPF]​
The Government Employees Pension Fund (GEPF) of South Africa required sophisticated annual reports to communicate key strategic & tactical performance information. Engaged as Lead Consultant to research, write, edit, design & create the reports for 2013 to 2015. Led and produced narrative content; researched & conducted key interviews;  analysed data; managed copy tasting/proofing; and committed template to print. Succeeded in winning Best RI Report/ Large Fund at RI Europe 2014. Go here to see GEPF Annual Reports: GEPF Annual Reports
COMMUNITY CHEST

The Community Chest’s vision is to “create a country where all individuals and families reach their human potential” through access to “health, education, income-generation, and community development.”

Was senior content producer for its 2015 annual report: researched and conducted interviews and managed copy proofing.

CommunityChest

TRANSPORT FOR CAPE TOWN

Transport for Cape Town [TCT] required a promotional video to present at the UITP’s (Union Internationale des Transports Publics — International Association of Public Transport) annual conference in 2015, held that year in Milan. UITP champions sustainable urban mobility and is the only worldwide network to bring together all public transport stakeholders and all sustainable transport modes. I was Content Producer (scriptwriter and director) for the video, shot and edited by Deon Bing, which was shown on a continuous loop on a wall screen at the TCT Stand in Milan.

Annual & Sustainability Reports
Speechwriting
Opinion pieces/Thoughtleaders
Media Releases
Scriptwriting
Features
Below are some random selections from my portfolio

PR / Media Consultant

Structured training courses for senior management on how to handle the media. Media Training including Crisis Communications for executives and senior management

CLIENTS INCLUDED
FUTUREGROWTH ASSET MANAGEMENT
As Senior Media Consultant at HWB Communications, worked with client Futuregrowth Asset Management to develop EthicsXchange, a TED-style platform for South Africa’s leading opinion makers to challenge existing thinking and behaviour when it comes to ethical decision-making.
IN CONTEXT CONSULTING

As Senior Strategic Advisor to In Context, the communications team of the educational group Curro Holdings, provided an integrated crisis management strategy, guided the tactical interventions, developed strategic overview, and led on a strategy roadmap.

Project 90by2030
Senior Media Consultant at HWB Communications worked with Project 90by2030, a change-focused organisation aiming to inspire and bring about significant, positive change in the way we engage with earth systems and each other. 90by2030
ITGA
Delivered a product media strategy for ITGA Africa. Made their voices heard publicly and politically to key audiences; helped envision best approach and build ambassador network; designed key message toolkit; refined content for media; helped manage stakeholders.

ITGA Farmers

Coaching / Teaching

Coaching

Helping you to tell your story in order to better articulate and understand your goals and how to achieve them, personally and professionally.

Teaching: English

How to use English to communicate effectively and efficiently, either for your enjoyment or to further your career.

Whether it’s for travel or pleasure, or if you are in marketing or sales, in IT, finance, or facilities, or you are a personal assistant or project manager, I will work with you to devise a programme that best suits your English needs.

Media Training

The media training programme, aimed at the governmental, NGO, and corporate sectors, examined the state of communications, locally and globally, traditional and digital media, how to set the media agenda, how to work with the media, the concept of what is “news”, strategies for reputational risk management, and the how to establish a working relationship with the media.

Teaching

Worked as an English teacher at Kadugli Boys High School in Kordofan province.
Full-time lecturer in the Department of English at the Omdurman Islamic University, Omdurman, and part-time lecturer at the University of Khartoum.


Qualifications:
B.A. [English & Philosophy]
CELTA